In the newly redeveloped Burgess Park in Peckham, south London, it costs £162 to rent a full-size football pitch for 60 minutes. Not many locals can afford it. The park crosses through a micro-area ranked among the most deprived 10 per cent in England.
When the head of the FA, Kelly Simmons, talks about the rising cost of facilities turning people away from grass-roots football, as she did last week, she could have had the gleaming Burgess AstroTurf in mind.
"Austerity measures," said Simmons, are to blame. First the Government cuts local authority budgets. Next local authorities slash subsidies for sport.
Finally the local pitch goes down in quality, or, like Burgess Park, up in price, and your kid with a childhood to waste finds it easier to watch football on TV than find a game outside.
Is this just one of those uncomfortable but inevitable consequences of the austerity-programme, which the Tories and, now, Labour are committed to? Not entirely.
Two options present themselves. The first is to strong-arm the Premier League into looking beyond its cash cow to the barren fields of Britain. A campaign, Save Grass Roots Football, called on the
Coalition to force the Premier League to commit a greater slice of the £3bn raised from the sale of TV rights to the uglier side of the beautiful game.
Nothing came of it. In a perfect world, the League would cough up. But when Wayne Rooney comes into your office wanting a new contract, and your season rests on his shoulders, you need every penny you can get.
Lest we forget, he earns £300,000 a week: and more per year than the entire £12m the FA hands to the Football Foundation, the official grass-roots charity.
The second option is to convince cash-strapped local authorities that sport isn't a waste of money. How do you do this?
The answer entails a long overdue rethink of what grass-roots sport is for.
As part of the Olympic Legacy, the Government has set itself the task of raising the number of people playing each week.
Sadly, the numbers are falling away — hence the £1.6m funding cut the FA received last month.
Clearly, someone needs to get out the tactics board.
A report by Sport England, who allocate Government funding, notes that local authorities no longer want to fund "sport for sport's sake".
Good. Instead they want to use it to support social objectives, such as reducing "deprivation". Even better.
I used to work for a London charity, Greenhouse that puts the model into practice every day — providing kids in tough areas like Peckham a package of sports coaching and mentoring designed to boost off field wellbeing.
The charity rents the expensive Burgess Park pitch out for community sessions. Sport is a Trojan horse for social work.
Throwing money at participation targets has produced next to nothing, so how about investing more in programmes that take a similar tack?