Muscat: The Tourism Authority of Thailand (TAT) Dubai and Middle East is hosting pre-ATM (Arabian Travel Market) road-shows in Oman and Bahrain to promote new destinations such as Krabi and Hua Hin. The campaign also aims to increase the number of visitors from the region. The first leg of the road-show is to take place on Tuesday at Crowne Plaza Hotel Manama followed by the second leg on Thursday at Crowne Plaza Muscat.
The delegation includes Tanes Petsuwan, Executive Director TAT - Europe, Africa and Middle East Market Region and. Chalermsak Suranant, Director of TAT-Dubai and Middle Office.
The delegation will be meeting with travel agents from Bahrain and Oman to highlight Thailand's medical tourism and health and wellness facilities, as well as to promote the country as a family-friendly and value-for-money destination.
The TAT also aims to build and strengthen the business ties and network within the region between private sector of Thailand and local partners across the Middle East.
Speaking about the road-show, Tanes Petsuwan, Executive Director TAT - Europe, Africa and Middle East Market Division, said: "The road show is an important event for us as it will help us build new relationships and strengthen our ties with our local friends and partners. Also, it is a perfect time for an update after the political situation in Bangkok to reassure the safety of all travellers and bring back their confidence about travelling to Thailand."
Thailand remains one of the most visited travel destinations and is a popular choice for travellers from Bahrain and Oman.
"The TAT is now aiming to promote new destinations such as Krabi and Hua-Hin. We are also very excited to venture into a new niche market such as Muay Thai training holiday for health and fitness enthusiasts. We still continue to promote our health and wellness tourism as it is one of the most popular reasons for a visit by the GCC tourists," said. Chalermsak Suranant, Director of TAT-Dubai and Middle Office.
Thirty travel agencies
One of the key agendas of the road show is to build a robust relationship with key travel agents in the region. Participating in the road show will be 30 travel companies from Bahrain and 50 companies from Oman. The road show is seen as a key strategic move after the focus of international tourism shifted to the Middle East Region.
TAT is looking to welcome about 80,168 visitors from the Sultanate of Oman and 31,162 visitors from Bahrain.
Over the year, TAT has built a strong strategic alliance with different key airlines in the region to further promote and boost tourism in Thailand.
Gulf Air serves as a valued co-partner for the success of Amazing Thailand Roadshow 2014 in Bahrain while Oman Air serves as a valued co-partner for the success of Amazing Thailand Roadshow 2014 in Oman.