Oman identifies 59 products for Ethiopian market

Muscat: The third export to Ethiopia workshop, organised by Ithraa to highlight the potential of the world's twelfth fasted-growing economy, concluded in Salalah with positive feedback from local businesses.

Based on an in-depth market study, 59 Omani products have been identified to compete in Ethiopia, including food, stone, pharmaceuticals, cables, aluminum and plastics.

Research suggests that rising incomes and the growth of urban populations across Africa will sustain high levels of economic growth over the next ten years, and this will lead to increased demand for consumer products. This growth offers Omanis companies exciting opportunities.

Rapid urban expansion
The Ethiopian economy has experienced consistent growth over the last decade, reaching 9.7 per cent in 2012-13. With 80 per cent of the 84 million inhabitants living in rural areas, agricultural products account for 42.7 per cent of gross domestic product, while the rapid urban expansion has led to a rise of nearly 20 per cent in the demand for consumer goods and services.

The outcome of the Ithraa study has formed the basis for three roadshow events in Sohar, Muscat and Salalah providing Omani companies looking to penetrate Africa with a comprehensive overview of how to enter the Ethiopian market.

The sessions also highlighted demand and trends in light of Ethiopia's recent infrastructure boom.


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I think Oman lagged behind other Gulf states in investing in Ethiopia. Ethiopia today is a country of making good fortune. Cheap labour, cheap and abundant raw material, amenable infrastructure, conducive investment policy and strong security makes Ethiopia number one country in Africa for making business. I want to see Omani investors in Ethiopia soon. Welcome!!

do you work for the Ethiopian government by any chance? you seem to paint a nice picticture of Ethiopia as if it is the only place in Africa where business opportunities exist. To be honest Ethiopia is still way behind when compared with the likes of Kenya, Tanzania, Zambia, Zimbabwe, South Africa...etc when it comes to road infrustrutures, telecommunication and banking sectors.