Oman


Productivity in Middle East set to take Football World Cup hit


FIFA World Cup 2014 stickers on an office desk. For representation purpose only. Photo courtesy - Christian De'Bono via Flickr under Creative Commons License

Muscat: The World Cup is set to kick off in a couple of days and everybody is waiting for it to begin with bated breath. Well, almost. For employers, this may not be a very happy season.

According to a survey, the 2014 football World Cup is likely to hit productivity levels of employees across the Middle East.

With half of all employees in Oman planning to stay up to watch late-night matches featuring their favourite teams, things may not be different here, too.

Although none of the GCC countries have qualified for the tournament, according to the survey, 89 per cent of the employees in the region plan to watch at least some of the games.

The tournament, due to be played in Brazil from June 12 to July 13, will be aired live in the Middle East between 8pm to 4am in the UAE and Oman (7pm to 3am in Saudi Arabia, Qatar, Kuwait, Bahrain, Egypt, Jordan and Lebanon).

Online recruitment firm GulfTalent's survey asked employees across the Middle East how they plan to balance late night game watching with their work commitments the next day.

About one in ten said that they would go to work late in order to catch up on sleep, while a similar number will take leave after watching late night matches.

Three per cent plan to report sick so they do not have to go to work. About one-third of the respondents said that they will sleep for lesser hours to make it to work on time.

IT professionals
Among different job categories, IT professionals were found more likely than others to come to work late or call in sick following a late night match. HR professionals in comparison were the most likely to take a day of annual leave, while marketing professionals were more likely to simply cut on their sleep and come to work tired.

Some survey participants noted that the second half of the tournament will coincide with Ramadan, when many employees in the Middle East work reduced hours, allowing them to sleep after work and be up in time for the games.

Asked if they would spend any time on the games at work, about one third of respondents indicated that they would be spending some of their work time discussing the games with their colleagues, or watching the highlights on the Internet.

Employer reactions
Some employers expressed concern about the potential drop in productivity resulting from the games. One manager from an oil and gas company commented, "I have 50 employees in my team. Most of them are football fans and this will really affect our productivity this month."

Others were more relaxed or even optimistic about the impact of the games. Commenting on the issue, a manager from a leading Saudi catering firm said, "Staff productivity is highly dependent on emotions. We can properly transform these emotions during this time in a positive manner to increase productivity. So I would allow my staff time to watch their favourite matches."

'Managers inclined to watch soccer action'
The survey found that managers who were themselves inclined to watch the games were more likely to allow flexibility to their staff in this respect.

Some managers said that they plan to use the World Cup as an opportunity for team building and would organise interesting competitions related to World Cup in their office.

Comparison
The threat to productivity is not confined to the Middle East. According to a survey involving 100 UK business leaders by telecoms and IT services provider Coms plc, the World Cup could result in a loss to British business of 250 million working hours.

Late arrivals
This would comprise a rise in absence levels, late arrivals and poor performance due to lack of sleep or discussions at the workplace.

A separate survey by employment law specialists ELAS puts the cost of the World Cup to Britain's employers at £4b in lost productivity.

According to GulfTalent, the level of productivity loss for Middle East companies may not be as severe as their European counterparts, as all the games fall outside working hours for people working a day shift. In addition, there is negligible consumption of alcoholic beverages, a main driver of World Cup related sicknesses. However, companies with poor or inadequate guidelines are still likely to suffer a disproportionate amount of absenteeism. Only a quarter of survey respondents said their companies had a specific employee policy in respect of the World Cup.

GulfTalent's research was based on an online survey of 18,000 professionals based across ten countries in the Middle East and employed in different industries.

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