Oman


Oman tourism: Atana hotel brand to lead tourism strategy


The 60-room Golden Tulip Khasab Resort was converted into Atana Khasab and launched on January 1 this year. — Photo courtesy Omran
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Muscat: Omran, the government company set up to deliver major projects and manage assets and investments in the tourism sector, is planning to expand the Atana hotel brand in Oman and abroad in the coming years, a top official of the company informed.

"In 2013, the Golden Tulip Hotel in Khasab was converted into Atana Khasab and a new hotel named Atana Musandam was constructed and a soft opening was held last month in Musandam. In the coming years, we will have more Atana hotels all over Oman and in the region," Abdul Wahid Al Farsi, VP, external affairs at Omran, told the Times of Oman.

"Atana is the new four star Omran hotel brand that represents Oman's rich traditions within the context of contemporary hospitality. It will highlight the Omani culture, history and moreover, the country's traditional values," the official said, adding that projects are underway to acquire or construct new Atana hotels in the coming years. Construction of the 110-room waterfront Atana Musandam in Khasab was initiated in 2012 and continued throughout 2013. It was completed last month. Atana Musandam can provide quality yet affordable accommodation for visitors to one of the most beautiful parts of Oman.

The resort features retail facilities, an all-day restaurant, lounge, fitness centre, kid's club, two swimming pools and a dive centre.

The 60-room Golden Tulip Khasab Resort was converted into Atana Khasab and launched on January 1 this year.

Atana brand
"The Atana brand will contribute towards domestic and foreign tourism, generate increased revenues for the country, make a significant contribution towards Omanisation and, most importantly, will support Small and Medium-sized Enterprises (SMEs) and local communities in Oman," the official added.

Meanwhile, Omran is also studying 12 projects that will help Oman become a world-class destination for tourists. "This year, we are studying 12 projects, like water theme parks and restoration and beautification of forts and castles. When these projects turn into reality, we will be able to attract more tourists," the official added.

At present, Omran is developing the Oman Convention and Exhibition Centre (OCEC), Al Irfan Urban Development, W Hotel, Al Baleed Seafood Restaurant in Salalah and Quriyat-Sur Rest Area.

The OCEC is scheduled to open in 2016, Al Irfan Urban Development — the new city centre overlooking the site of Muscat International Airport and adjacent to the Oman Convention and Exhibition Centre — is scheduled to be completed by 2021; the five-star W Hotel in Qurum is scheduled to open in 2016; Al Baleed Seafood Restaurant project is scheduled to be completed in the first half of 2015 and Quriyat-Sur Rest Area project is scheduled to be completed by Q1 2015.

To get in touch: reji@timesofoman.com

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