Muscat: Bank Muscat, the flagship financial services provider in the Sultanate, reiterates the commitment to participate in Salalah Festival 2014, the Sultanate's annual tourism and cultural celebration to be held from the second day of Eid Al Fitr to September 6.
Bank Muscat played a vital role in the success of this festival over the past years and is once again supporting this annual event by providing its services and products at the festival ground which allows visitors the possibility to withdraw cash and conduct other banking transactions, says a press release.
Salalah festival is a tourist destination for families from the Sultanate and other GCC countries who come to enjoy the splendid weather.
"We are pleased to partner with Salalah Tourism Festival once again. Our participation in this annual event stems from our firm commitment to encourage cultural initiatives and efforts to promote tourism in the country. We are pleased to further strengthen our relationship with Salalah Tourism Festival which has become a popular and a distinguished annual event in the Sultanate's tourism calendar," said Yasir Tabook, regional manager, Governorate of Dhofar, Bank Muscat.
"Bank Muscat always strives to understand and identify the needs and requirements of its customers throughout the Sultanate and offer innovative and unique banking products and services that meet their requirements," he added.
While Salalah Tourism Festival draws attention to varied expressions of Omani heritage, Bank Muscat aims to reinforce the bond by helping people to understand, appreciate and preserve Oman's rich legacy. The bank's presence in the event highlights its role in facilitating the exchange of traditions and culture between nations.
Bank Muscat has extended strong support over the years in making Salalah Tourism Festival a great success.
As a main sponsor of the most celebrated annual tourism and cultural event in Oman, Bank Muscat aims to fulfil its commitment to supporting initiatives of national, cultural and social importance.