Oman


Dubai's Angry Birds Universe adds fun to games


Fans of all ages will have the chance to ‘be the bird’, safely propelling on zip lines that knock over enormous foam structures, just like the Angry Birds games, in a unique, full-body demonstration of Angry Birds physics. Photo - Sarah MacDonald/Times of Oman

Dubai: Fans of the game Angry Birds in Oman, which has taken the world by storm since its release in 2009, will not have to go far to become birds themselves, thanks to the Angry Birds Universe, an interactive zone which opened at Modhesh World in the Dubai World Trade Centre on Wednesday.

Angry Birds Universe, which allows people to explore the art and science behind the popular game, was created especially for the Dubai Summer Surprises, in partnership with Rovio, the Finnish company that made the game, and Imagine Exhibitions. It will remain open for visitors until  September 8, so visitors from Oman will have one more month to enjoy it.

"The Rovio team is very excited to have our Angry Birds Universe exhibition premiere at Modhesh World in the United Arab Emirates. The Dubai World Trade Centre has an excellent reputation for hosting world-class events, which makes it the perfect venue to bring our games, characters, and educational elements to life for the very first time in the UAE," said Eric Lee, from the Location Based Entertainment for Rovio.

Fans of all ages will have the chance to 'be the bird', safely propelling on zip lines that knock over enormous foam structures, just like the Angry Birds games, in a unique, full-body demonstration of Angry Birds physics. They can also learn about educational concepts by trying to stop animation, music making, drawing, and learning about the biology of birds in nature.

Angry Birds characters
Children and families will also be introduced to the famous Angry Birds characters in an interactive adventure, with approximately 30 hands-on activities, including "bird-launching stations" that teach the principles of the 7 simple machines, full-body experiences, scavenger hunt map-stamping stations, iPad gaming stations, and other opportunities for personal creativity and hands-on creation.

"We are extremely pleased to offer our Dubai visitors and residents a unique entertainment experience that would take them to a whole new level of interactive fun. Furthermore, to have the world premiere of this global game at Modhesh World for our multicultural audience will surely elevate the popularity of this family destination among families across the region," said Suhaila Gobash, Events Director at Dubai Festivals and Retail Establishment.

Tom Zaller, President and CEO of Imagine Exhibitions Inc., explained how they chose Dubai over many countries and cities that showed interest in hosting the world premiere of Angry Birds Universe. "Dubai, with more than 200 nationalities, is truly a melting pot and an active place for events and festivities, and we believe that everyone will enjoy and love the Angry Birds experience."

To get in touch with the reporter: sarah@timesofoman.com

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