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A’Saffa Foods' ‘Back to School’ campaign offers children a wholesome meal


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Muscat: Delighted children across Oman can now enjoy wholesome lunch meals with the pure and tasty range of products of A'Saffa Foods. Their 'Back to School' treats comprise chicken nuggets, chicken burger, chicken franks and more that make a tasty and wholesome meal for all school going children enjoyable, says a press release.

A'Saffa Food processing plant located in Rusayl, Muscat is the biggest state-of-the-art food processing plant (fully automated, untouched by hand)  in Oman produces value added processed meat and chicken products using 100 per cent natural and tasty ingredients under the brand name of "A'Saffa", "Khayrat" and "Taybat" which are available in retail outlets across the country.

A'Saffa chickens are 100 per cent halal (hand slaughtered as per Islamic Sharia without giving any electrical shocks before slaughtering) and contains no hormones, steroids or chicken substitutes.

One of the unique factors for A'Saffa Foods has been its long standing commitment to providing pure 100 per cent natural feed to its chickens — a mix of yellow corn and soya (produced in its own feed mill for retention of maximum nutritional value) that delivers the best nutrition to the chickens need and helps to ensure the final product for the consumer is tasty, fresh and packed full of nutritious protein.

Parents can safely pack their children A'Saffa's wholesome meal and enjoy peace of mind. Each of their chicken products comes with a promise of purity of natural ingredients and fresh taste. Sidhartha Lenka, head of Marketing and Sales said, "We have received an overwhelming response to the launch of our 'Back to School' promotion which we hope will encourage as many students as possible to choose A'Saffa food products for a healthy lunch time meal."

The farm facility at Thumrait, in the south of Oman is the Sultanate's largest fully integrated poultry farm built with stringent bio-security measures, advanced scientific farm and feed management system making the farm a disease free and healthy  environment for the healthy disease free growth of the birds. The plant is also certified to the highest international standards with the farm having achieved both ISO 9001:2008 and ISO 14001:2004 certification.

A'Saffa Foods recognises the importance and is fully committed to deliver 'High Quality' and offers a wide range of innovative products to its consumers and its partners. This commitment is further underlined with the implementation of HACCP (Hazard Analysis and Critical Control Points) systems.

To conclude, Lenka explained that this major investment in state-of-the-art technology and systems that match the highest standards anywhere in the world was part of A'Saffa's continuing efforts to ensure that customers get the most 100 per cent natural, healthy and tasty Halal products available.

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