Mozilla lures Indian users with $33 smartphone offer

New Delhi: Mozilla began offering its first low-cost smartphone in India for Rs1,999 ($33), in a bid to build market share for its open source software in the world's fastest growing market for such devices.

The Cloud FX phone will run Mozilla's Firefox operating system and offer games and other content through its applications store, Jane Hsu, the company's Taipei-based director of product marketing said at a New Delhi briefing on Monday. The device has 128 megabytes of RAM memory, a two-megapixel camera, and a one gigahertz processor, she said.

Mozilla's inexpensive smartphone push might be its best bet for gaining users in India, where more people access the Internet through smartphones than computers. Indian consumers will buy about 225 million smartphones this year, according to Brad Rees, chief executive officer of Mediacells, a London-based marketing company.

"The biggest barrier for feature phone users is cost and usability," Hsu said, referring to upgrading users of devices with limited Internet capability. "We think this is the best phone for them."

Intex Technologies (India), based in New Delhi, manufactured the Cloud FX smartphone that went on sale on Monday on the e-commerce site Intex plans to sell 500,000 Mozilla phones in the next three months, company product head Sudhir Kumar said in New Delhi.

Mozilla will introduce a $38 phone later this week made by Spice Mobility, based near New Delhi. Hsu said other deals with Indian smartphone makers will be announced in coming weeks that she declined to identify.
Mozilla unveiled its operating system in July 2013 with mid-priced phones in Latin America and Europe, subsidized through local wireless carriers. Now in 15 countries, this is Mozilla's first foray into Asia, said Hsu.


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