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Gomez roped in as face of sportswear


Selena Gomez

Selena Gomez has been named the new global style icon of sports giant Adidas Neo label and the singer-actress says she will also be involved with the design process. As part of three-year partnership, the 20-year-old will design and develop seasonal ranges for teens that includes sneakers, clothing and accessories.

"It is a great partnership for me because Neo really cares about style and having fun with fashion and allowing you to be yourself..." femalefirst.co.uk quoted Gomez as saying. "I am really enjoying being involved with the design process and Neo is letting me have fun with this.

I get to wear the clothes first and have a voice and an opinion and I can't wait to see the results of our new collection," she added. Gomez is no stranger to the design world as she has her own clothing line 'Dream Out Loud' with US department store K-Mart.


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