Muscat: As part of the preparations for the Omani Products Exhibition (OPEX), the organising committee has conducted site visits to factories and industrial estates in Salalah, Nizwa and Sohar to encourage local businesses to display their products in Doha in November.
The roadshow aimed to assist companies in preparing for the upcoming exhibition and providing key insights into maximising business opportunities in Qatar by identifying current market trends and potential challenges.
Ayman Abdullah Al Haseni, head of the Organising Committee for OPEX, said, "The Omani Products Exhibition is incredibly important in raising the profile of local products to overseas buyers. This series of visits sought to build on the success of last year's exhibition in Riyadh and included extensive discussions on how to better-position participating companies through marketing and promotional activities. Two hundred companies have been invited to exhibit, representing the full spectrum of industries in
The roadshow included a visit to Nizwa to meet companies in the construction sector, resulting in eight businesses confirming their participation in the exhibition. Further, visits to firms in Salalah and Sohar targeted the food sector, as well as other non-oil industries, and will be followed by additional marketing and promotional activities.
OPEX has also extended an invitation to the General Union of Chambers of Commerce, Industry and Agriculture for Arab Countries to attend the exhibition.
The Omani Products Exhibition, taking place between November 17 and 20, aims at uniting the efforts of the public and private sectors to capitalise on the high quality and competitive edge of local companies seeking to enter new regional markets and increase Oman's exports to Qatar, which currently stands at OMR61.5 million.
Local businesses will gather in the Omani pavilion to display their products to the Qatari business community and potential customers from across the GCC.
The targeted industries include food and beverage, textile and fabrics, perfumes and cosmetics, as well as fire alarm and fire-fighting equipment, agricultural equipment and building materials.
OPEX will bring suppliers and distributors face-to-face to create partnerships that meet the demands of local and regional markets.
OPEX is the new collaborative brand seeking to ease the transition for Omani brands entering international markets.
Participants in the branding programme include The Public Authority for Investment Promotion and Export Development (PAIPED), the Public Establishment for Industrial Estates (PEIE), the Oman Chamber of Commerce and Industry (OCCI) and the Ministry of Commerce and Industry.
In order to provide a central hub for resources and matchmaking opportunities, OPEX has launched a new online portal at www.omaniproductexpo.com. The website offers advice to Omani companies looking to sell internationally and helps exhibitors connect with prospective partners, as well as provide information about the upcoming Omani Product Exhibition, as well as future events.