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Sony plans new Xperia launch in September
August 18, 2013 , 11 : 27 am GST
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Sony will introduce a flagship Xperia smartphone next month featuring imaging technology developed for its cameras and ultra-high definition TVs, according to two people familiar with the matter.
The new handset will be unveiled on September 4 before the start of the IFA consumer electronics show in Berlin, the people said, asking not to be identified because the details haven't been disclosed.
Xperia smartphones are part of CEO Kazuo Hirai's plan to revive Sony with handsets, TVs and game consoles that connect with the company's entertainment content. To lure customers from Apple and Samsung Electronics, the Tokyo-based company is using "X-Reality" picture- enhancement chips developed for Bravia TVs and sensors for its Cyber-shot cameras, the people said.
Apple will unveil its new iPhone at a September 10 event, a person with knowledge of the plans said this month, asking not to be named because the timing isn't public. The scheduled Xperia introduction would be about a week ahead of Apple's event.
Sony's new flagship has been developed under an internal code name of Honami, a Japanese hot-spring area. Sony has been using such names during the development of its handsets, including the Xperia Z, one of the people said.
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