Times of Oman
Cricket World Cup
Price in RO
24ct / gm
22ct / gm
Forex Rates vs R01
Back to Homepage
UK digital advertising up almost 20 per cent
October 07, 2013 , 4 : 32 pm GST
SAVE THIS ARTICLE
People holding mobile phones are silhouetted against a backdrop projected with the Twitter logo in this illustration picture taken in Warsaw September 27, 2013. Photo - Reuters/Kacper Pempel
Spending on Internet advertising in Britain jumped by nearly a fifth in the first half of 2013 to 3 billion pounds ($4.85 billion), lifted by mobile video ads and marketing on social media by brands cashing in on signs of economic recovery.
Spending on mobile phones alone rose 127 percent to 429.2 million pounds from 188.1 million in the year-ago period, according to a report by the Internet Advertising Bureau (IAB) on Monday.
Britain has led the way in moving advertising from print media and radio to the web, boosted by the high take-up of broadband and the popularity of smartphones and tablet computers which can access the Internet on the go.
More than two thirds of Britons own smartphones, according to a report earlier this year by technology company MobiLens.
Brands selling consumer goods such as clothing, food and jewellery became the biggest users of mobile advertising, almost doubling their share to 26.8 percent from 14.5 percent, the IAB said.
"People are spending more and more of their lives online," said Tim Elkington, Director of Research & Strategy at the Internet Advertising Bureau.
"Advertisers spent almost 1,300 percent more on mobile video than a year ago," he added.
Rate this Article
Rates : 0, Average : 0
Post a Comment
Did you like this section? Leave a comment!
Your Name :
Your Email Address :
Your Comment :
Enter Image Text:
No Comments Posted
Latest in this section
How technology is rewriting human interaction rulebook
Google’s Chromebook Pixel is a mysterious beast
WhatsApp releases voice-calling feature for Android users
Apple's next big thing aims for wrists
Audi's electric car claims to cover 450km on single charge
TOP RATED ARTICLES
Oman Air registers 4 per cent revenue growth
Times News Service
Oman tourism: Biggest indoor theme park to be ready in 2017
A E JAMES
Polish tenor Piotr Beczala rules Royal Opera House Muscat stage
Sonia indulging in grandstanding on land bill: Indian Commerce Minister
Syrian President Bashar Al Assad 'welcomes' larger Russian naval presence in Syria
More in News
American travel, reportage photographer goes off his track in Oman
Whale sharks set for tagging to save species
Lewis Smith/The Independent
Sri Lanka restores blood-soaked railway to Tamil heartland
Bucharest 'khans' reborn after decades of neglect
More than just a moustache - Adolf Hitler vs Charlie Chaplin
More in Features
Threat from failed states more perceived than real
Can-do Lee Kuan Yew
His Majesty Sultan Qaboos has given Oman a sense of purpose
Now is the time to re-launch BDS movement against Israel
Are hands that rocked the MQM’s cradle its own?
More in Columns
Muscat Media Group.
Times of Oman is not responsible for the content of external internet sites.
For reprint rights contact:
TOO Online Editorial