OFA, Mazda sign partnership deal

OFA General Secretary and CEO Hazzaa Al Saadi, second right, addresses the media as Towell Auto Centre Director Riyadh Ali Sultan, second left, looks on during a press conference at OFA Headquarters on Tuesday. Photo - Ismail Al Farsi/Times of Oman

Muscat: Automotive giant Mazda has signed a four-year partnership contract with the Oman Football Association (OFA) at the Seeb Sports Stadium on Tuesday.

As per the agreement, Mazda will be the 'official automotive partner' of the OFA for the next four years and the Towell Group, the official distributor of Mazda in Oman, will give 40 cars to the football association.

Speaking to the media during the signing ceremony, Riyadh Ali Sultan, Director of Towel Auto Centre (TAC), said with the new partnership with the OFA, the company would be looking for possibilities to promote the game across the country.

"We are not looking at just the promotion of Mazda but also the game in general.

"We are in the early stages of this partnership but in the coming days, we will be talking to the OFA officials in order to explore possibilities of promoting the game," he said.

Sheikh Hazzaa Al Saadi, General-Secretary and CEO of the OFA, said the partnership is a "win-win situation" for both the parties.

"For a while, we have been thinking about a different kind of partnership and that was how we decided to associate with Mazda," Hazza said.

As per the partnership, Mazda will also carry out the service for these cars. "This is a win-win situation for both the teams and I am sure this association will go on for a long time and not just for years," he added.

S. Kasthurirangan, the CEO of the TAC, said the partnership with the OFA would help Mazda to promote the game at the grass-roots level.  

"This is the right time for us to be associated with the OFA. The national team has been doing well for the last few years. Oman has qualified for the 2015 Asia Cup, the Under-22 team was close to getting a berth in the London Olympics and the national team was almost close to qualifying for the 2014 World Cup."

"Our intention is not just branding. Instead, we want to take the brand to the grass-roots level. We have some great plans as far as the game is concerned," he added.


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