Business


Sarco CEO is 'Brand Builder of the Year'


Phenomenal: The World Brand Congress is the single largest rendezvous of the best brains behind some of the world’s most successful and sought after brands. Supplied picture

Times News Service

Muscat: In a hotly contested international branding forum, Ajay Ganti, CEO, Sarco (Al Seeb Technical Establishment) was awarded the much acclaimed 'Brand Builder of the Year' in the Individual Awards Category, at the 'Global Awards for Brand Excellence 2012' which concluded recently in Mumbai, India.

The World Brand Congress is the single largest rendezvous of the best brains behind some of the world's most successful and sought after brands. Participants from a hundred different countries vied for the top honours, including entries coming in from the United States, the United Kingdom, Germany, Saudi Arabic, Singapore, Hong Kong and Oman, besides the other nations representing every single continent in the globe.

In this major international event over 500 honchos of the world's best marketing, branding, advertising, public relations, brand strategy and corporate communications put their heads together to pick and choose the very best in the business across various categories, companies, countries and brands.

Spearheading change
Ajay Ganti was unanimously chosen as the 'Brand Builder of the Year' for the phenomenal transformation that he spearheaded towards the total conduct of business in the company comprising various divisions like consumer electronics, home appliances, watches, information technology (IT), office automation, telecommunication, service/customer care, commercial air conditioning and projects.

His guidance and leadership fuelled explosive growth in revenues of 730 per cent between 2006~2011 and the same trend is likely to continue in 2012.

Since his taking over the reins of the organisation in the year 2006, Ajay Ganti is credited for the turning the organisation around into one of the most impressive and profitable success stories of recent times in the marketing and business landscape of the Sultanate.

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