Muscat: SAP's expansion plans across the Middle East and North Africa (Mena) region have picked up pace following opening of the company's new Oman office. "Oman is an exciting market for SAP," said Gergi Abboud, Country Manager for SAP Gulf.
"This office opening signifies a new level of investment in the country as we seek to expand our ability to help businesses and organisations run better through IT innovation in areas such as analytics, mobility, cloud and in-memory computing," he added.
Now in its 40th year, SAP is the world's leading business software company, and recently concluded a successful third quarter 2012 with global software revenue up 17 per cent to €1,026 Million. There was also triple digit growth in the key innovation areas of cloud, SAP's in-memory computing flagship offering HANA and mobility.
The Mena region is at the heart of SAP's long-term global growth strategy, which includes doubling its addressable market, reaching 1 billion people and generating global revenue of €20 billion by 2015.
SAP aims to achieve these goals through a multi-pronged innovation agenda comprising synchronised investments in five interconnected elements: extending a leadership position in Applications, broadening its footprint in analytics, expanding its reach through mobile, becoming a profitable leader in the cloud, and growing the fastest in technology and database.
SAP is also currently in the midst of executing a four-year additional spend plan across MENA. Highlights include recruiting more than 500 additional employees, tripling the company's existing consulting capabilities, opening several new offices and expanding the partner ecosystem and the SAP® University Alliances program.
Additionally, significant increases will be made in the availability of comprehensive, innovative and localised service offerings. The plans also encompass the region's IT-specific training and development centre, which recently opened at Dubai Silicon City, and will certify more than 2,000 new consultants within the next four years, as well as further accelerate and extend the localisation and Arabisation of SAP solutions.