Ingolstadt: In 2012, Audi AG sold around 1,455,100 premium automobiles worldwide, 11.7 per cent more than in the previous year.
The Ingolstadt-based carmaker thus clearly surpassed its annual target announced in summer of 1.4 million cars — above all thanks to strong growth rates in North America and Asia. With deliveries exceeding the previous year's figure by more than 152,000, this was Audi's second-highest jump in sales in the history of the company. Only one year previously, in 2011, Audi had attracted around 210,000 additional customers.
With around 110,400 deliveries (+0.8 per cent) in December 2012, Audi reached again the strong sales total of the excellent final month of 2011.
The global rollout of the Q3 began in October 2011, so 2012 was its first full year on market. In Europe alone, Audi handed over around 78,700 units of its compact SUV to customers over the past year. Another model that has been on sale since fall 2011 and has provided a strong stimulus on the brand's home continent is the Audi A6 Avant.
Around 60 per cent of A6 customers in Europe opted for the station wagon version of the full-size model; A6 Avant sales in the region rose by 38.9 per cent to around 63,100 automobiles in 2012. Across all models, Audi AG sold around 739,000 cars in Europe in the past year, thus advancing by a further 1.8 per cent amid a difficult market environment.
While base effects from the prior-year month and the forthcoming model changeover for the Audi A3 Sportback impacted December's delivery totals for Europe, the four rings achieved strong sales figures over the full year especially in its three biggest European markets.