Muscat: "Its almost here, the wait is nearly over. The third generation Cerato will be launched in Oman as soon as in the next month," promises the Reliable International Automotive spokesperson.
The news is sure to send a cheer and thrill of anticipation amongst the fans waiting eagerly for the third generation Cerato to come to Oman. Created at Kia's American Design Centre in Irvine, California by Peter Schreyer, Kia's chief design officer, the third generation Cerato is sculpted to portray 'dynamic muscularity' and provoke an emotional response.
The sleek new Cerato has cab-forward styling, a lower coupe-like roof line, distinctive eye-catching concave door contours and a rising belt line with a chrome window moulding extending into the C-pillar to project an aura of elegance.
Moving the A-pillar forward and the C-pillar backward allows the addition of front and rear quarter glass panels which enhances the car's sense of spaciousness and improve visibility by eliminating blind spots — while also adding to the car's premium image.
The Kia badge is moved from the grille to the panel in front of the shortened bonnet. At the rear, the trunk lid is shaped to reduce aerodynamic drag and the rear combination lamps smooth the airflow while also reinforcing the Cerato's wide stance.
Compared with its second generation predecessor, new Cerato is 30mm longer (4,560mm), 15mm lower (1,445mm) and 5mm wider (1,780mm). The wheelbase has been extended by 50mm (to 2,700mm), becoming the longest in the C1 segment and is now the same as Kia's Sorento SUV.
The wheelbase of the second generation Cerato was 40mm greater than the original model, so over time Kia's compact car has become a significantly larger and much more accommodating model. New Cerato's front and rear overhangs have been reduced, by 15mm and 5mm respectively, to give the newcomer a truly sporty appearance. Despite the shorter rear overhang, trunk capacity is increased by 6 litres to 421 litres (SAE) — the largest in class.
New Cerato's external size and proportions, together with careful attention to surface detailing and airflow-smoothing panels beneath the car, have cut the sedan's aerodynamic drag to Cd 0.27 (down from 0.29) and lowered the car's aerodynamic lift — which is Cl 0.11 compared with 0.16 for the second generation model.
In Korea, the new Cerato sedan is manufactured in a range of 10 exterior colours. However, depending on local customers' preferences the line-up of colours may vary in individual markets. Standard factory finishes for new Cerato include clear white (solid), snow white and aurora black (pearl), plus bright silver, glittering metal, golden beat, temptation red, planet blue, abyss blue and milky beige.