Muscat: Ford's highest selling hatchback — the Focus has once again managed to grab the attention.
This time from the officials at National Highway Traffic Safety Administration (NHTSA), United States who awarded the 2013 Focus a top safety rating.
The Focus earned a five-star overall vehicle score in NHTSA's new car assessment programme (NCAP) testing, which combines vehicle performance in frontal and side-impact crash tests and a resistance to rollover evaluation.
"The new Focus is another example of Ford's commitment to safety and NHTSA's NCAP programme has recognised this fact," said Steve Kenner, global director of the Automotive Safety Office. "The Focus is built with technologies from bumper to bumper to help reduce occupant injury risk when a crash is unavoidable."
Focus was designed with next-generation front and side airbag technologies to tailor deployment to individual occupants. Focus also includes segment-exclusive Safety Canopy curtain airbags.
The driver's airbag uses a specially designed curve-shaped tether system that pulls in the lower section to create a "pocket" to help lessen the impact of the airbag on the driver's chest and ribs in frontal crashes.
Innovative seat mounted side airbags feature unique shoulder vents which are designed to line up with the shoulder area of a larger occupant keeping the side airbag from venting. On smaller passengers, the effect is just the opposite because the occupant's shoulder is below the vent, the gas vents out of the airbag.
The 2013 Ford Focus is also loaded with a host of features like AdvanceTrac with electronic stability control that helps the vehicle maintain its intended path by measuring side-to-side yaw (or skidding), by monitoring the vehicle's speed, throttle position and steering wheel angle, and when wheel slip is sensed, reduces engine torque and applies selected brakes. Another feature is the MyKey technology that allows parents to programme any key through the vehicle message centre to limit the volume on the stereo, top speed, block incoming phone calls and texts and make sure a child is buckled up before using the audio system.
Ford vehicles are known for their exceptional safety, luxury and unsurpassed technological superiority. Ford ploughs in millions of dollars into R&D each year to ensure that every Ford offers maximum safety for its customers.