Ferrari’s dealership in Oman goes to Alfardan


(From left) Omar Alfardan, Giulio Zauner and Nizar Al Shanfari during the press conference, here yesterday. Photo - A.R. Rajkumar / Times of Oman

Muscat: The Qatar-based Alfardan Motors has taken over the operations of Ferrari in Oman from Shanfari Group of Companies.

Announcing the official transfer yesterday at the Al Bustan Palace Hotel, Giulio Zauner, the general manager of Ferrari Middle East and Africa branch said the move could further strengthen the Italian automotive giant. "We are very confident that our new importer Alfardan will perfectly convey to our Omani clients the core values of Ferrari and ensure they receive the best care," said Zauner.

According to Zauner, the transfer comes after a series of meetings between Shanfari Group and Alfardan Motors over the last few months, with the support of Ferrari Middle East and Africa branch. "We (Ferrari) have provided the needed support, facilitating the transition between both parties and ensuring a smooth and complete handover, with the objective of leveraging and enhancing the provided services from Ferrari in Oman," he said.

Thanking the Shanfari Group for promoting the car in Oman over the years, Zauner said the transition is part of the company's continuity. "The Shanfari Group has certainly made an effort to promote Ferrari in the country. We are indeed thankful to them," he said.

Speaking to Times of Oman, Omar Alfardan, president of Alfardan Motors, said the transition comes after the tremendous success of Maserati Operations in Oman, which was started last year. "We are local importers of Ferrari in Qatar for the last several years and that association has certainly helped us to have our operations here. At the same time, we are doing extremely well ever since we started the Maserati Operations and it has boosted us to invest more in Oman," he said.

New showroom
Ferrari's new showroom in Muscat will be located in Al Azaibah square, at Alfardan Building adjacent to Sultan Qaboos road and will extend to an area of 550 square metres. The company will also open an after sales and customer care centre along with the showroom. "We have started working on a new showroom along with a new after sales and customer care facility, which will be equipped with the latest diagnostic tools and devices backed up with a dedicated spare parts area. I would like to affirm our commitment to all our Ferrari clients in Oman that they would get the excellent service from us," he added.

The official inauguration and launch date will be announced within the coming month.
Meanwhile, soon after signing the formal contracts, Nizar Al Shanfari, managing director of Shanfari Group admitted that the transition has been smooth. "The transfer has been smooth and I am confident that Alfardan Group could certainly strike a chord in the Omani market. They have been doing well in the region and I am sure they will promote the brand in a big way," he added.

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