Dubai: Nissan has scooped six more trophies in recognition of its exciting and innovative marketing at the recent MENA Cristal Festival.
The awards included a Grand Cristal, three gold Cristals and two silver Cristals in 'Media' and 'Digital & Mobile' categories for its 'Speed Personified' campaign and 'House-hunter' test drive by its Dubai and Northern Emirates distributor, Arabian Automobiles.Nissan's success follows the2012 GEMAS Effie MENA Awards ceremony at which it was the only automotive manufacturer to collect more than one award.
The advertising campaigns recognised by the Cristal judging committee were devised and executed in partnership with TBWA\RAAD Communications Group and Mindshare.
Samir Cherfan, Director of Sales and Marketing, Nissan Middle East, said: "At Nissan we build innovation and excitement into everything we do – our brand, our products and our marketing. We believe in delivering innovative products and excitement for everyone but not at the expense of practicality – when we innovate we do so in a way that is useful to people in the real world. This commitment tointelligent, customer-focused innovation shapes our entire business.
"To be recognized for doing so in a way which stands out in an increasingly crowded marketing space with ever stronger competition is an honour and we are delighted to receive these awards. We will continue to build on this success as we continue to strengthen Nissan's brand power in the region."
The awards ceremony was the pinnacle event in a three day MENA Cristal Festival calendar. The convention attracts the finest advertising and marketing minds from across the Middle East for seminars and networking opportunities.
Nissan's MENA Cristal 2013 awards in detail
Speed Personified campaign:
Media Category Cristal Prize List- NMEF
1 Cristal (Gold) in the Automobile/Automotive Products subcategory,
1 Sapphire (Silver) in the Men subcategory and
1 Sapphire (Silver) in the Integrated Campaign (minimum of 3 Media) subcategory
House Hunter Test-Drive:
Media Category Cristal Prize List- AAC
1 Grand Cristal (Grand Prix) and
1 Cristal Gold in the Best Use of Digital subcategory
Digital & Mobile Category Cristal Prize List-AAC
1 Cristal Gold in the Interactive and Dynamic Banner subcategory