Panasonic partners with Dubai municipality, environmental center for Arab towns and imdaad to maintain a clean and green UAE



Dubai: Panasonic employees collected more than 600 kg of plastic waste from their communities during a month-long sustainability drive. To mark an ecological start to the New Year, the waste was sent for recycling to Imdaad, UAE's leading provider of integrated facilities management solutions.

The community clean-up initiative was just one component of the drive, which witnessed Panasonic's staff taking time out to work withDubaiMunicipalityand theEnvironmentalCenterfor Arab Towns for a Family Fun Day that gave the popularZabeelParka welcome environmental make-over.

"Dubaimunicipality is committed to providing a safe, healthy and sustainable environment for all who live in and visit this wonderful city. It is encouraging for us to know that global corporations are making a concerted effort to provide a sustainable green future," said H.E. Eng. Hussain Nasser Lootah, Director General ofDubaiMunicipality. "We will continue to cooperate with companies like Panasonic in support of their key eco initiatives," he added.

"As a green and eco-centric company, we feel the responsibility to contribute towards a sustainable natural world, so over the course of the month, Panasonic employees have been collecting plastic waste from their neighbourhoods," said Mr Masao Motoki, Managing Director, Panasonic Marketing Middle East andAfrica(PMMAF). "We believe in leading by example and our plastic recycling initiative and clean-up drive is just the start towards realising our goal to make certain, we create a greener, healthier and safer environment for generations to come," he added.

According to industry research, recycling one ton of plastic saves 16 barrels of oil and uses only two thirds of the energy when compared to producing fresh plastic from virgin raw materials. It also helps to extend the lifespan of fossil fuel reserves and saves 5000kw-hours of electric energy.

Panasonic's environmental drive is a key component of its aim to be the No. 1 green innovation company in the Middle Eastelectronics sector and by 2018, the 100th anniversary of its foundation.

Commenting on the drive, Mr. Mahmood Hussein Rasheed, COO of Imdaad said, "Waste management is one of the biggest challenges that must be addressed by a fast-growing economy such as the UAE.  We at Imdaad are very keen to move on with our Be'ati initiative that focuses on the environment. Thus, it is encouraging to know that Panasonic has taken such an active role in creating a comprehensive waste recycling program for the society. Such proactive efforts are in short supply, and our environment needs such corporations and individuals to be environmentally conscious if we are to have a clean future."

The month-long plastic recycling activity culminated with the Panasonic Family Fun Day and Clean-up Driveat the ZabeelPark, Dubai, on Friday, February 15th. As part of the event, which was organised in conjunction with theDubaiMunicipality and theEnvironmentalCenter for Arab Towns, Panasonic employees, their family and friends, rolled up their sleeves to clear up the park, allowingDubai municipality staff to enjoy a relaxed day off from their duties.

Donning colourful T-shirts, the Panasonic employees were formed into different teams for the tidy-up and were rewarded for their concerted efforts. The day out also featured a fun programme of recreational activities for the families taking part.

TheZabeel Park Clean-Up Drivereceived tremendous support and co-operation from a variety of sponsors including Grand Hyatt, Hyatt Regency, PepsiCo, Almarai, ICE Watches, Football Centre, Platform Fitness 3, and Studio Photography. Hello FM participated as a radio partner, with Inpress Advertising involved as a media partner.

Panasonic Marketing Middle East andAfricais a driving force for eco-initiatives, educational activities and corporate social responsibility (CSR) programmes across the MEA region. Many of these activities are held in collaboration with business partners, governments, international NGOs, and other stakeholders.

About Panasonic
Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 8.69 trillion yen (US$105 billion) for the year ended March 31, 2011. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://panasonic.net/.

About Panasonic Marketing Middle East and Africa FZE (PMMAF)

Effective January 1, 2012.Panasonic Marketing Middle East FZE (PMM) has been renamed as 'Panasonic Marketing Middle East and Africa FZE' (PMMAF). As the regional Headquarters, all functions related to Sales and Marketing, Supply chain and Customer service solutions, and Advertising functions under the brand name Panasonic is handled by PMMAF. PMMAF aims to become the No. 1 Green Innovation Company in the Electronics Industry in Middle East and Africa, as part of Panasonic's group-wide global commitment to drive eco-innovation by 2018, the 100th anniversary of its foundation. The vision at PMMAF is to be the No 1 Customer-centric Company and No 1 Customer-preferred brand in the Middle East and Africa region.

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