New line of innovative products to enhance Samsung’s growth


A range of Samsung Smart TVs on display at the forum. Photo – Supplied picture

Dubai: Samsung Electronics yesterday showcased its 2013 line of innovative products that the South Korean giant hopes will further strengthen its number one position in the consumer electronics market in the Middle East and North Africa (Mena) region.
At the company's Middle East and North Africa (Mena) Forum held in Dubai yesterday, Samsung unveiled its vision of "creating new, richer experiences for consumers."

Kyung-tae Bae, president of Samsung Electronics for Mena, said, "We have achieved 65 per cent sales growth in 2012 and stand as a leading consumer electronics brand, and we plan to continue pushing the company forward this year. From Smart TVs that are redefining the television experience to hyper-connected cameras, intelligent home appliances and the most versatile PCs, our regional product line up this year reflects our commitment to delight consumers, bringing not just what they expect, but what they had never dreamed was possible."

Among the products on display at the forum were Samsung's 85-inch ultra high definition TV (UHD TV), the premium F8000 LED TV, its advanced RT38 refrigerator, the new eco-bubble washing machine, the NX300 camera and Series 7 Chronos computers.

"We will start launching the products in March and by April, they would be available across all countries in the Mena region," informed Vinod Nair, general manager (TV business) for Mena. In 2012, Samsung Gulf (all Mena countries, except Saudi Arabia) reported a 20 per cent profit growth. The company expects to improve upon that performance with its new range of scaled-up products that essentially aim at enhancing interactive digital experience of consumers through the adoption of innovative technologies.

Speaking about the Oman market, Nair said the rise in disposable income after the salary hike of private sector will naturally translate to increased demand for consumer electronic products.

In the TV market in Oman, Samsung enjoys a 27 per cent market share in terms of unit sales and a 36 per cent share in terms of value. "We surely hope to do better this year," he said.

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