Muscat: The notoriously 'hard-to-please' editors of the Road and Travel Magazine went 'weak-in-the-knees'… and the one who stole their hearts and minds was none other than the 2013 Kia Optima. This is the car they declared the International Car of the Year at the 2013 North American International Auto Show (NAIAS) in Detroit.
In addition to this prestigious accolade, the Optima has earned a number of awards including being named the 2012 'Best New Car Value' award from Kiplinger's Personal Finance, 'Sedan of the Year' by Autobytel.com, one of the 'Top Drives for 2012' by the Boston Globe and a 'Best Buy' by Consumers Digest. "We are thrilled that our best-selling Optima has earned the distinction of being named International Car of the Year by Road and Travel Magazine, further elevating its status in the midsize segment," said Michael Sprague, executive vice-president of Marketing and Communications, Kia Motors America.
"The Optima continues to attract new customers to the Kia brand by offering an impressive combination of design, performance, comfort and technology. All of this while still maintaining Kia's unmatched value proposition," added Michael. Road and Travel Magazine gives ICOTY awards to new or existing model year vehicles with significant and/or impressive improvements.