Dubai: GMC introduced the all-new 2014 GMC Sierra Light Duty full-size pickup, the most powerful and advanced pickup in the brand's 111-year history, at an exclusive launch event held on September 15 at Mall of the Emirates' Ski Dubai.
The launch saw strong attendance by members of the media and shed light on the 2014 model's bold new exterior — which houses one of three all-new EcoTec3 engines, a fully updated cabin with available next-generation IntelliLink connectivity and other features designed for the most discerning pickup owners.
"We are so pleased to introduce the all-new 2014 GMC Sierra Light Duty to the Middle East," said John Stadwick, president and managing director of General Motors Middle East Operations. "The pioneering redesigned model — engineered and built to 'Command Respect' — further elevates GMC's reputation as an industry leader in styling and quality. The 2014 Sierra offers best-in-class standards and sets an important benchmark for pickup safety and refinement."
In addition to all-new design and technology, the 2014 Sierra boasts the longest list of standard features ever for a full-size GMC pickup. From connectivity solutions, to a standard tie-down system in the rear, to the segment's only standard projector beam headlamps, many premium features are found on each all-new Sierra.
The 2014 GMC Sierra Light Duty arrives in showrooms in late October and is offered in regular cab, double cab, crew cab and denali models.
Sierra Denali details
The distinctive Sierra Denali returns for 2014, delivering GMC capability with unique design cues and exclusive features. On the exterior, the pickup has a signature Denali chrome grille, unique 20-inch chrome wheels, unique interior decorative trim, a polished stainless steel exhaust outlet and body-colour front and rear bumpers. Denali-specific interior details include script on the bright door sills and embossed into the front seats and real aluminium trim.
Sierra Denali's hi-tech interior also features an exclusive eight-inch customisable driver display that can show relevant settings, audio and navigation information in the instrument panel. Sierra Denali's standard eight-inch colour touch navigation radio with Intellilink, located above the centre console, serves as the main hub for bluetooth-connected phones and portable devices connected through five standard USB ports.
Other features standard on Sierra Denali include projector-style headlamps with LED signature daytime running lights, a Bose audio system, heated and cooled leather front bucket seats, a heated steering wheel, and front and rear park assist.
New EcoTec3 engines
Sierra's engine portfolio is updated for 2014 with increased power, torque and fuel efficiency across the board. New 4.3L V-6, 5.3L V-8 and 6.2L V-8 powertrains are offered, all from a shared EcoTec3 engine family. Each engine features standard direct injection, continuously variable valve timing and Active Fuel Management, which means they seamlessly switch to run on four cylinders during light-load driving to enhance fuel efficiency.
The increased power and efficiency of the new engines are the result of more than 10 million hours of sophisticated computer modelling, more than half of which were used to make the best of the combustion process.
The new 4.3L V-6 EcoTec3 engine offers the most torque of any standard V-6 in the segment, with 413 Nm. Torque is the turning force that generates off-the-line acceleration and confident trailering performance. Sierras equipped with the 4.3L EcoTec3 V-6 will have trailering ratings up to 3,266 kg for a regular cab, standard bed, four-wheel-drive model.
Sierra's standard V-6 also produces an SAE-certified 285 horsepower and is matched with a proven, efficient six-speed automatic transmission.
"Rather than adapting a V-6 intended for use in passenger cars, we built a new engine from the ground up based on the unique