As online shopping gains momentum in Oman, thanks to attractive promotional campaigns and enviable delivery mechanisms that tempt shopaholics eschew traditional walk-in stores, T A Ameerudheen tracks some of the niche online web portals where thousands of customers enjoy hassle-free, virtual shopping.
For many shopaholics in Oman, traditional stores do not excite anymore. For them, venturing out to malls has become a tedious exercise. They hate wasting precious time searching for a particular product. Instead, they would like to find it in the virtual world, which is just a mouse click or tab tap away! Online shopping has become the latest fad among the educated, technology-savvy young population, who are hooked to latest mobile and computing devices and immerse themselves in social media outlets or scout for attractive promotional offers from various e-commerce portals.
It is not just about saving time and money. The advantages are plenty. Portals offer huge discounts than the traditional market, deliver goods at your doorsteps at your convenient time and take the product back if it does not meet your expectations.
They inform customers about the product, its specifications, date of manufacture and country of origin. Little wonder, then, that a large number of people lapped up the online shopping opportunity, eschewing traditional walk-in stores, to buy niche products from the limited options available. It is, indeed, a piece of good news for the entrepreneurs who sowed the seeds of an e-commerce revolution in Oman a couple of years ago - muscat360.com, which sells bedroom and garden furniture; alatoolmuscat.com, which offers best deals for registered customers from vendors; gatheringsoman.com, which organises birthday parties, and muscatmobiles.com, which delivers latest mobiles at customers' doorsteps. And all of them believe online shopping has a huge potential in the Sultanate.