Times of Oman
Nov 29, 2015 LAST UPDATED AT 08:59 PM GMT
Rolls-Royce Oman sales in top gear
January 28, 2014 | 12:00 AM
Contributing to Al Jenaibi International Automobiles’ solid performance was the recently-launched Rolls-Royce Wraith — the most powerful and dynamic in history. – Supplied photo

Muscat: Al Jenaibi International Automobiles, the sole dealer of Rolls-Royce motor cars in Oman, has announced a 10 per cent growth in its 2013 sales, building on strong performances in each of the past three years to highlight the increasing strength of the ultra-luxury car market in the Sultanate.

The impressive sales results come as a natural progression for Al Jenaibi International Automobiles.
The dealership's focus on customer satisfaction and carefully chosen Bespoke specifications runs in line with Rolls-Royce's pursuit of excellence and quality through every aspect of the brand.

"Rolls-Royce is respected and renowned for offering the ultimate in luxury, comfort and innovative design, making the brand a benchmark for the whole luxury industry," said Divyendu Kumar, managing director of Al Jenaibi International Automobiles. "However, our success here in Oman is not only measured by growth in sales, but also the ability to offer our customers a one-of-a-kind ownership experience."

Contributing to Al Jenaibi International Automobiles' solid performance was the recently-launched Rolls-Royce Wraith — the most powerful and dynamic Rolls-Royce in history.

At its heart lie hallmark Rolls-Royce attributes of luxury, refinement and hand-craftsmanship, but the latest model from the world's pinnacle super-luxury marque also presents a unique character defined by power, style, drama and a hint of noir.

Also contributing to the stellar performance was the continued strength of Phantom Series II, Rolls-Royce's flagship model, which has been thoughtfully updated with contemporary yet timeless design enhancements. Cutting-edge technologies significantly improve the car's drive experience, ease-of-use and connectivity. The Phantom Series II family — including Phantom Saloon, Phantom Extended Wheelbase, Phantom Drophead Coupé and Phantom Coupé — continue to be a strong driving force behind the company's sales achievements.

"The Phantom has been created with the desire to build the best car in the world, and such it is a vehicle designed without compromise — the result of complete creative and engineering freedom," said Divyendu Kumar.

"When you combine this compelling charisma with the ability to customise it through our Bespoke programme, you have the ultimate in automotive excellence, a modern interpretation of the luxury motor car, which is the choice of transport for Oman's elite," he added.

Regional growth
On a regional level, a 17 per cent year-on-year growth was recorded in the Middle East markets, making it the best performing region for Rolls-Royce Motor Cars worldwide in terms of growth for the second consecutive year. Globally, 3,630 cars were sold during the year, which represents the best sales result in the company's history.

"The year 2013 has been an exceptional year," said Geoff Briscoe, regional director of Rolls-Royce Motor Cars Middle East, Africa and Latin America.

"I am thrilled that Rolls-Royce Middle East has again performed well and delivered another standout year. With our exceptionally dedicated dealer network, we can be confident that our discerning customers, whose tastes and exacting requirements are met by our designers and craftsmen, get an equally pinnacle experience delivered by all of our individual local partners," he added

"Rolls-Royce has confirmed its position as undisputed leader in the super-luxury segment.  No one sells more cars above $250,000-mark in the region," added Briscoe.

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