Times of Oman
Nov 25, 2015 LAST UPDATED AT 01:14 PM GMT
A’Saffa reaches out to consumers with healthy chicken
November 27, 2012 | 12:00 AM

Muscat: A'Saffa Foods has been successful in reaching out to consumers with their healthy chicken.

With health conscious consumers on a constant rise, A' Saffa Foods produces chickens that are raised with 100 per cent natural feed (yellow corn and soya) which are hygienically packed and is full of healthy natural nutrients and vitamins.

Independent nutritionists and scientists have established that chicken is a rich source of nutrients and vitamins which are vital not only to a healthy balanced diet but for helping to strengthen the immune system of the body.

Customers in Oman also benefit from the fact A'Saffa's chickens are naturally fed and hand slaughtered using true halal techniques.

Sidhartha Lenka, A'Saffa Foods, head of Marketing and Sales, says: "The health benefits of eating A'Saffa chicken are enormous and for example every 100g of chicken breast can account for more than half of the recommended daily intake of protein.  Our chicken is a superb source of lean, high quality protein which is an essential nutrient for growth and development and can also assist overweight people in losing weight fast.

"For older people the proteins in chicken can help against bone loss while it is also a rich source of niacin, a vitamin-B that helps to naturally protect the body against cancer. Together with vitamin B6 these play a vital role in helping the efficient metabolic activity of the body and help cardiovascular health."

A four ounce serving of chicken supplies 72 per cent of the daily requirement for niacin and 32 per cent for vitamin B6. Meanwhile, chicken also contains the trace mineral selenium in good quantities which is an essential component required by many major metabolic pathway systems including thyroid hormone pathways and anti-oxidant defence systems.

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