Times of Oman
Nov 27, 2015 LAST UPDATED AT 05:21 AM GMT
Star icon Allu Arjun to inaugurate Joyalukkas’ new showroom Wednesday
June 4, 2014 | 12:00 AM
I am excited to get the opportunity to meet and interact with my fans in Oman, thanks to this special visit planned by Joyalukkas. It’s a real pleasure to be associated with a globally renowned brand like Joyalukkas, Allu Arjun Telugu actor

Muscat: Telugu superstar and youth style icon Allu Arjun who is also the Joyalukkas Jewellery brand ambassador will arrive in Oman today for a two-day visit to participate in various initiatives planned by the multi-billion dollar global conglomerate in Oman.

The style icon will participate in three events across Oman which includes inauguration of the new Joyalukkas Jewellery showroom in Sohar Souq scheduled at 5.30pm today and reopening of the Joyalukkas Jewellery at Seeb, City Centre showroom scheduled at 11.30am Wednesday.

His trip will culminate at 5.30pm in the Joyalukkas Group's flagship showroom located in Ruwi. At Joyalukkas, Ruwi, the style icon will participate in the rebranding ceremony of Joyalukkas Centre to Jolly Silks and unveil the jewellery retail chains global promotion i.e Joyalukkas Golden Carnival.

Allu Arjun is eagerly looking forward to this trip.

"I am excited to get the opportunity to meet and interact with my fans in Oman, thanks to this special visit planned by Joyalukkas. It's a real pleasure to be associated with a globally renowned brand like Joyalukkas because the brand has over 10 million customers world-wide and this huge client base is because of the brands commitment to trust, choice, style and convenience," Allu Arjun said.

Joyalukkas Group has planned an expansion drive in Oman based on customer feedback and the immense popularity the brand enjoys in this dynamic country.

"We have a huge customer following in Oman and their love and patronage is the reason we have decided to serve the market better with the addition of a new showroom in Sohar Souq and refurbishing our City Centre showroom.

"We are also rebranding Joyalukkas Centre to Jolly Silks based on our global strategy to create a distinct brand identity for our fashion retail vertical," said Joy Alukkas, chairman and MD, Joyalukkas Group.

The special celebrity visit coincides with the launch of the global 'mega winning' initiative i.e. Joyalukkas Golden Carnival wherein customers shopping at Joyalukkas Jewellery will get a chance to win 12 BMW cars and 2kg gold against every OMR50 spent. The Joyalukkas Golden Carnival will be formally inaugurated by Allu Arjun during his visit to the Joyalukkas Group's Ruwi showroom.

In addition to this Joyalukkas Jewellery is also offering an attractive exchange offer wherein customers will be offered zero deduction in weight and rate of old jewellery on purchase of new jewellery.

"The Joyalukkas Golden Carnival is a global initiative to reward our customers during the peak summer shopping period. Every person's aspiration is to own a dream car hence we are giving our customers the opportunity to win a luxury car i.e. a BMW. In total there are 12 cars and 2kg of gold to be won within three months period," said John Paul Joy Alukkas, executive director, Joyalukkas Group.

The multi-billion dollar global conglomerate is also consolidating its fashion vertical under the brand name Jolly Silks to take this business to the next level. As per this direction Joyalukkas Centre located in Ruwi has also been rebranded to Jollly Silks and this will mean a stronger customer focus and a bigger and wider choice of fashion and silks for women, men and kids of all ages.

The change in brand name has already been implemented in India by Joyalukkas and has been well accepted and appreciated by the consumers there. Under Jolly Silks, the group has hired a team of experts and professionals who are well versed with the fashion business to serve its customer profile better. The core of the Jolly Silks proposition will be 'value and latest choices' for all profiles of shoppers.

Joyalukkas is one of the most award winning retail brand which has also been awarded with the Superbrand status five years in a row in the UAE. The group currently operates a chain of 95 showrooms across 10 countries around the world.

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