Times of Oman
Nov 30, 2015 LAST UPDATED AT 10:04 PM GMT
Transparent packaging makes buying A’Saffa Chicken convenient
June 29, 2014 | 12:00 AM
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Muscat: Advances in food packaging play a primary role in keeping food supply among the safest in the world.

Simply stated, packaging maintains the benefits of food processing after the process is complete, enabling foods to travel safely for long distances from their point of origin and still be wholesome at the time of consumption.

In Oman, A'Saffa Foods maintains top safety standards when it comes to packaging their chicken or poultry products. They allow customers to buy products with peace of mind and confidence as it is always an advantage for customers to see what they are buying. The transparent packaging helps customers to check for quality, colour, damages, discolouration, etc, says a press release.

Sidhartha Lenka, head of Sales & Marketing at A'Saffa Foods says: "Wilful tampering with food products has resulted in special packaging features designed to reduce or eliminate the risk of tampering and adulteration. A'Saffa Foods' transparent packaging will help customers to see the products in their best condition."

The transparent packaging used by A'Saffa on its chicken products is just the final phase of a fully hygienic and carefully managed production process that implements international standards to guarantee that consumers are provided with the healthiest, tastiest and freshest chicken's products.

"The techniques that we use that are verified to the highest international standards make sure that the product is as fresh and healthy as possible and we ensure that no unwanted element can enter the packaging," added Lenka.

A package is the face of a product and often is the only product exposure consumers experience prior to purchase. Consequently, distinctive or innovative packaging can boost sales in a competitive environment. The package may be designed to enhance the convenience features such as ease of access, handling, and disposal; product visibility and resealability; greatly influence package innovation, something that A'Saffa Foods believes in doing to keep up with competitors.

"We are immensely proud of the world class quality and systems that we have in place to ensure that our food processing is of the highest quality and can ensure that consumers across Oman can buy our chicken and other products with full confidence.

When it comes to buying food for the family, it is essential for our customers to know they can buy our products in the knowledge that it has been produced in conditions that can match any in the world – with the added benefits of its 100 per cent pure Halal production and great taste thanks to our systems and natural feed we give our chickens."

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