Times of Oman
Nov 25, 2015 LAST UPDATED AT 09:13 AM GMT
Cheaper models corner Samsung market share, Apple readies iPhone 6
July 7, 2014 | 12:00 AM
File photo: Reuters

Seoul: Smartphone leader Samsung faces a third straight quarter of profit decline that could become a fourth as cheaper models grab a bigger share of a slowing market and Apple readies the launch of its iPhone 6.

Samsung's woes, exacerbated by a won that has risen to a six-year high against the dollar, come at an awkward time for the flagship of South Korea's largest conglomerate. The maker of the Galaxy smartphone is expected to say today that earnings likely fell 12.6 per cent for the quarter ended June, according to a Thomson Reuters I/B/E/S poll.

The group's patriarch Lee Kun-hee has been hospitalised since May following a heart attack, and the succession map for his three children — including heir-apparent Jay Y. Lee — remains unclear.

"Samsung's heyday has gone. Its profit growth was abnormally high for the past three to four years, and now that is normalising," said Chang Sea-Jin, a business professor at Korea Advanced Institute of Science and Technology and author of the book Sony vs Samsung.

Analysts say Samsung's top-end Galaxy S5 handset, released in late March, is selling well but not well enough to offset weaker shipments for low- and mid-tier devices. Its next big product launch, the Galaxy Note 4, is expected later this year but is not forecast by analysts to be a game-changer.

Wearable devices
Its foray into wearable devices like the Gear smartwatch, meanwhile, remains at an early stage and faces tough competition from Apple and others. That leaves Samsung Electronics under margin pressure and without a clear new growth driver for the immediate future.

"Samsung's heir apparent has no magic wand. It's not something he can tackle in one or two years," said Chang.

Samsung has said it will boost dividends, and those plans are expected to be detailed when full results for the three months ended June are released later this month. That may placate investors who have sent its shares down about 5 per cent this year, lagging the flat performance of the benchmark Korea Composite Stock Price Index.

Some analysts have also said it could buy back shares this year, part of a broader group restructuring tied to succession. "Obviously, paying dividends is better than nothing, but I question how much merit there is to that given how tech companies are supposed to be growth stocks," said Um Joon-ho, fund manager at Kiwoom Asset Management.

Samsung's cash cow handsets business is suffering from slowing market growth and improving product quality from Chinese manufacturers such as Huawei and Lenovo.

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