Times of Oman
Nov 29, 2015 LAST UPDATED AT 01:05 PM GMT
Pure Gold Jewellers opens 22kt flagship store in Ruwi
July 10, 2014 | 12:00 AM
Photo - Supplied

Muscat: To meet the growing demand for gold jewellery in Oman, award winning jewellery retailer Pure Gold Jewellers has opened a flagship store in Ruwi, Muscat, showcasing a vast collection of 22kt gold jewellery. The luxurious modern outlet showcases one of the largest collections of gold and diamond jewellery in Oman and an extensive selection of the popular Polki uncut diamond jewellery.

According to Karim Merchant, CEO & MD, Pure Gold Jewellers, "With gold prices falling, there is a renewed interest in the yellow metal. Gold has now become more affordable for those looking for a solid investment. The new flagship store in Ruwi is aimed at meeting the demand for new and latest designs of gold jewellery from discerning customers. This is our sixth outlet in Oman and we plan to open one more before the end of the year."

Pure Gold Jewellers is an internationally renowned jewellery retailer with 125 stores in ten countries. Started in 1989, the company is one of the fastest growing retail jewellery chains in the region.

The newly opened store also offers guaranteed lowest making charges in the market on gold jewellery. It showcases a vast collection of exquisite diamond jewellery that comes with an offer of free life time repair.

The flagship store also displays a range of beautiful Polki uncut diamond jewellery.

"Every Polki diamond is unique as it is raw and imperfect, compared to chiseled diamonds. In its uncut form, Polki diamonds retain a subtle beauty. The Polki diamond maintains its value in all markets and is a great investment," added Merchant.

The new store opening is in line with the company's vision to double the number of its current stores in the Middle East by 2018.

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