Times of Oman
Nov 30, 2015 LAST UPDATED AT 03:23 AM GMT
Ford unveils Atlas Concept
January 23, 2013 | 12:00 AM
Pic: Agency

Muscat: In its quest to shatter conventions and explore the extraordinary, Ford recently unveiled the Ford Atlas Concept. It is a model that represents futuristic design, capability, fuel efficiency and smart technologies for pickup trucks.

"The Ford Atlas Concept previews the innovations that will transform what people expect from their pickup," said Raj Nair, Ford group vice president, Global Product Development. "With 36 years as America's best-selling pickup, we are absolutely committed to setting the agenda in the truck market."

The Ford Atlas Concept is inspired by decades of listening to customers at the places they work and play. The result is a purpose-driven design with prominent wheel arches, a wide stance and chiselled grille — all to reinforce its functional built Ford tough image.

Designers enhanced truck functionality, while creating new advanced features. For example, multiple tie-down points are integrated within the cargo box walls and load floor, along with 110-volt electrical outlets in the cargo box to charge power tools. An integrated roof carrying system and hidden extendable ramps give the truck unique functionality for a variety of jobs.

The interior is themed with structural styling cues and features the latest thinking in comfort, utility and refinement. Innovative, thin, lightweight seating in comfortable leather allows for extra legroom for rear passengers — along with integrated storage for smaller items.

'Floating' instrument pods and glove-friendly buttons and controls keep the interior functional and ruggedly stylish. The Ford Atlas Concept features a next-generation EcoBoost powertrain, which introduces truck-enhanced auto start-stop engine shutoff technology. Auto start-stop shuts off the engine when stopped in traffic to save fuel — and smartly suspends the feature when the truck knows it is towing. 

EcoBoost engines use gasoline direct injection and turbocharging to deliver fuel-economy gains of up to 20 per cent and reduction of carbon dioxide emissions of up to 15 per cent, compared with larger-displacement engines. More than 500,000 EcoBoost engines have been sold globally, including 250,000 in the Ford F-150.

 The Ford Atlas Concept goes further to save fuel through a combination of active aerodynamic elements that reduce wind resistance. Active grille shutters behind the grille stay open when extra engine cooling is needed, such as during low-speed stop-and-go driving or while working in hot weather. The shutters automatically close to improve aerodynamics when cruising on the highway at steady speeds.  Active wheel shutters are automatic shutters in the wheels which  are hidden to improve style at rest and low speeds, but automatically close at highway speeds to improve aerodynamics.

Self-charging batteries use energy from the wheels' motion to power the shutters; drop-down front air dam: A drop-down front wind spoiler lowers at highway speeds to improve underbody airflow. The air dam is raised at low speeds to improve ground clearance — helpful for off-roading; Power running boards: Auto-deploying running boards help passengers enter the truck at rest and tuck up against the truck when it is moving to improve aerodynamics and ground clearance.

Ford Atlas Concept is a rolling showcase of features that improve capability, durability and productivity to meet the diverse needs of pickup truck owners. Like dual-purpose tailgate step and cargo cradle, trailer backup assist, dynamic hitch assist, 360-degree point-of-view camera, LED head lamps and tail lamps, LED cargo box and side mirror lighting, hidden cargo ramps and more.

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