Levante SUV drives Middle East sales of Maserati

Business Sunday 25/September/2016 17:48 PM
By: Times News Service
Levante SUV drives Middle East sales of Maserati

Muscat: Maserati reported a 38 per cent increase in vehicle sales for August this year in the Middle East, India and Africa region, compared to August 2015, pushed by the arrival of the Levante SUV.
The brand’s largest markets in the region, the UAE and Saudi Arabia, grew with 42.5 per cent and 75 per cent respectively.
Maserati also achieved a jump in sales of its vehicles for the month of August on all the main European markets.
Italy is once again the company's biggest European market, with 97 new registrations last month, representing a 273 per cent increase compared to August 2015. This brings the total of Maserati vehicles registered in the first eight months of the current year to an impressive 1,050, a rise of 9 per cent compared to the same period of 2015.
The brand enjoyed continuous growth on all the main European markets: the United Kingdom, Germany, Benelux, France, Switzerland and Spain all made major contributions to this very strong performance. As many as 4,180 cars have been registered since the start of 2016, with an average rise of 6 per cent compared to the first eight months of 2015.
This clearly reflects the success of the Levante, the first Maserati SUV, which has already gone on sale on a large number of European markets. The performance of the Maserati saloons - Quattroporte and Ghibli - was particularly striking in the United Kingdom, with a 52 per cent increase in sales compared to the same month of 2015; sales of the Maserati SUV are scheduled to start in this market in the last quarter.