MUSCAT — “The iNteractive Wall that Infocomm has designed for us this Ramadan has certainly attracted a lot of attention,” commented Annurag Chawla, head of marketing & communications, Towell Auto Centre.

“We wanted to do something special at the showrooms for the season and this certainly is it; it’s both eye-catching and entertaining and highlights the importance that Mazda places on technology.”

Mazda’s iNteractive Wall will be on show for the whole of Ramadan and is sure to delight walk-ins. “iNteractive Walls and Floors are examples of experiential advertising at its best,” comments Rehan Moosa, manager, Digital Media at Knowledge Oasis Muscat-based Infocomm.

“Essentially, they’re multimedia visual display systems that project iNteractive advertisements, special effects or games onto walls or floors.

“It’s an immersive experience that engages customers as they control the dynamic iNteractive displays with simple gestures and body movement as they pass by or over the ad. In effect, the ads let users experience the message or brand, transforming the ad into an event in itself.”

Popular

Moosa goes on to explain that iNteractive ads are proving popular across the Gulf — in showrooms, like Mazda’s in Al Azaiba, and also in malls, hotels, museums, galleries and restaurants — even at trade shows, exhibitions and parties.

“The wow factor of iNteractive Walls and Floors helps build brand recognition and always gets a highly positive response. This is marketing tool that can really help brands stand out in today’s ever more competitive marketplace.”