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Unique learning experience for student-entrepreneurs
July 1, 2018 | 6:33 PM
by Salim Al Afifi
One of the workshops at the A’sharika programme.
 
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Injaz Oman has organised the seventh edition of the A’sharika (The Company) programme in 2018, targeting school and university students from different governorates of the Sultanate with the aim of providing real business opportunities for Omani youth and preparing and motivating them to enter the labour market successfully and with the right amount of confidence.

The six-month programme, which is in the form of a friendly competition, offers students a unique learning experience by helping them establish their own companies and engage in innovative work.

After putting up their companies, participants are required to introduce innovative products to the market. They then dive into the business of trade by selling their products, and the company with the most profit receives an award.

“The programme assists a generation capable of managing successful future projects and contributing to the strengthening of the national economy, as well as participating in building in Oman,” said Azzan Al Busaidi, a member of the Injaz Oman team.





“It offers a practical learning experience in the actual field,” he added. The programme also aims at developing participants’ skills to enrich their performance and help them explore their potential in the fields of business and entrepreneurship.

The student-companies participating in the programme vie for several awards that highlight the fundamentals of relevant fields.

This year’s edition of the A’sharika programme features 93 student-companies formed by a total of 924 students from 23 educational institutions. And, it has received sponsorship from BP Oman (main sponsor), Nama Group, Al Raffd Fund, Boeing and Oman International Development and Investment Company.

The organisation holds a variety of workshops in marketing, sales, and business management, and has recently launched a series of new workshops called “Kaif” (How), which will be held for the first time in the region. The workshops aim to educate students on how to establish, manage, and refine their skills, with the help of successful entrepreneurs and experts from the private sector.



“The A’sharika programme has gained wide acclaim and appreciation in the Sultanate for its effective impact in spreading the entrepreneurial culture,” said Khawla Hamoud Al Harthiya, the CEO of Injaz Oman. “The idea of ‘Kaif’ was a new addition to the programme to create a positive and tangible impact and to narrow the gap between academic knowledge and the skills required by the labour market.”

One of the most important achievements of the programme is the creation of job opportunities, as some of the participants start their own business ventures after joining A’sharika.

With the programme continuing to educate the leaders of tomorrow, students who have yet to graduate are encouraged to take part in the initiative and enter the world of business, because nothing feels better than helping fuel the country’s economic development. [email protected]

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