Oman Marketing Inc to bring together realty, tourism sectors

Muscat: To increase collaboration between the real-estate and tourism sectors, the Oman Tourism Development Company (Omran) has announced the ‘Oman Marketing Inc’ initiative that will act as a think-tank to bring together Oman’s marketing and communication professionals and executives operating within the real-estate and tourism sectors.
It will help them in exploring ideas and the means to improve and consolidate the current marketing efforts across the Sultanate.
In light of the initiative, Omran will host a sales and marketing summit, as first of a series of events, designed to foster dialogue, promote industry-wide collaboration and align marketing efforts, public relation campaigns and sales and marketing expenditure across the wider real estate ITC projects and the tourism sector.
The ‘Oman Marketing Summit 2016’ will be held in Muscat next month, and will invite senior real-estate and tourism players, including ITC executives, hotels and resorts’ chiefs and sales and marketing executives, travel and hotels, hospitality operators, marketing and branding companies, along with other tourism companies in the real-estate and tourism supply chain.
The summit will include focused workshops, panel discussions and selected briefings on the upcoming tourism and ITC real-estate developments. The initiative aims to draw together real-estate and tourism and hospitality operators in a cohesive and collaborative manner to drive and open new markets and support the forecast growth in visitor arrivals in the coming years.
Commenting on ‘Oman Marketing Summit 2016,’ Omran Head of Corporate Affairs, Qais Al Hosni noted, “In essence, we are all telling the story of Oman, its opportunities, beauty, the welcoming hospitality and stunning heritage and drive to secure premium high quality real estate projects and tourism products. We are all working towards communicating that same message across the different segments of the tourism industry, so it is vital that we as a sector are all aligned with regards to marketing and communication objectives.”